Two decades of tech trends survived.
Ask us which ones were nonsensepsst: we have receipts.
psst: we have receipts
AuraSoft Infosys began in Pune in 2006 as a software company. Today we are a media house with tech expertise, making sense of a fast, loud, AI-crowded world. Same curiosity. More opinions.
Item 01 · The legacy
Started in Pune. By two brothers who saw the future.
In 2006, two brothers in Pune started AuraSoft Infosys, with a software company and a big hunch about where things were heading.
They built software services for and and, once, a . Clients: confidential. Opinions: not.
Today the legacy is carried on by one of their daughters. The hunches are now backed by data.
classified. sorry, not sorry.- v1.0 · 2006
Two brothers, one city
A software company starts in Pune, on a hunch about the future.
- v2.0 · The software years
Building things
Software services for clients we are not allowed to name.
- v3.0 · Next generation
A daughter at the wheel
The legacy passes to the next generation. Same curiosity.
- v4.0 · 2026
A media house is born
Year 20: tech expertise, plus opinions. Meet AuraSoft Index.
Item 02 · What we are about
We make sense of a fast, loud, AI-crowded world.
- 01
Tech
What actually matters, and what is just marketing.
- 02
Data
Numbers that do something besides sit in a deck.
- 03
Culture
Unravelling why people buy, scroll, share and spend.
- 04
Actionable insights
Less “interesting.” More “so now what?”
Item 03 · The verdicts
Twenty years of hype, filed and judged.
Every era has its Next Big Thing. We have been around for most of them. Here is how they aged. (Verdicts are opinions. Ours, specifically.)
Web 2.0
Filed under: hype
Verdict: MatteredBig Data
Filed under: hype
Verdict: RebrandedBlockchain for everything
Filed under: hype
Verdict: NonsenseThe Metaverse
Filed under: hype
Verdict: NonsenseThe Cloud
Filed under: hype
Verdict: WonAI
Filed under: ask us in 2030
Verdict: Jury’s out
Item 04 · New in the family
AuraSoft Index.
Our new venture: India-first research and white papers on how India buys, sells, scrolls and spends. Written by journalists. Sourced out loud.
aurasoftindex.com
Item 05 · About us
Family-run. Opinionated. Easy to reach.
AuraSoft Infosys Pvt Ltd is a family company. Two brothers started it in Pune in 2006, and it is now run by the next generation.
We still read our own email. Questions, ideas, corrections, hot takes: all welcome.
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